Social Media Strategy

Elevate your organization's social media presence with Pitch Story Lab. Our tailored approach combines strategic vision with creative flair to engage and captivate your audience across various platforms.

Our Process

  • Organization

    We’ll build a social media plan that boldly tells your story and grows your online presence. Steps include defining your audience, outlining a content strategy, deciding on voice and tone, defining brand guidelines, and setting a posting schedule.

  • Strategy

    We’ll break down the actions needed to realize your social media vision. We’ll strategize on advertising, user-generated content, audience interaction, brand aesthetic, media types, and post timing.

  • Launch

    Our team of experienced creatives will deploy your strategy. Tasks include creating content, posting, and interacting with users to increase your reach. Throughout it all, we’ll analyze results and adjust our strategy as needed.

social media projects

social media projects

The Chronicle Instagram

We manage the Instagram account of The Chronicle, Duke University’s student-run newspaper. We work with the news staff to design and publish daily social media posts promoting content from The Chronicle.

More social media projects to be added to our portfolio soon!

Duke Kunshan University exchange students reported challenges establishing a sense of community at Duke, citing frustration with housing and difficulty integrating into the campus social scene. The first DKU study abroad cohort spent a semester in D
A Duke faculty member said she was arrested alongside other demonstrators at the University of North Carolina at Chapel Hill’s campus Tuesday morning after taking part in the “Triangle Gaza Solidarity Encampment.” The Triangle Gaza
The Office of University Scholars and Fellows faces criticism from merit scholars who feel that their voices were not considered when deciding on the new “post-matriculation” model of awarding scholarships, with many concerned that the so
#ad #dukestudents don’t forget to register for summer courses! Term 1 starts May 15, so find the classes your need on DukeHub and start planning your summer. Not a Duke student? Visit summersession.duke.edu to learn more about our high school
The Office of Student Conduct and Community Standards is investigating reports of an alteration to a Ramadan mural on the Free Expression Bridge off of East Campus that “was understood by many in [the Duke] community to explicitly target Muslim
Many find solace in butterflies after a loved one passes. Dona Rodgers was not one of them. She shied away from the symbolism — that they are the ones fluttering around us — for as long as she could. “It's very typical, and to me,
Around 150 students, Duke community members and Durham residents gathered on Abele Quad Friday morning for a pro-Palestinian rally for one of the largest demonstrations on the University’s campus since the initial Oct. 7 Hamas-led attacks on so
Hundreds of students have been arrested at college campuses across the country amidst a flare-up of pro-Palestinian encampments and demonstrations in response to the Israel-Hamas war. Although Duke has not garnered the national attention of its peer

With Pitch Story Lab as your social media partner, you can expect results that go beyond likes and shares. We're dedicated to driving meaningful connections and conversions, turning followers into loyal advocates.

From high-level strategy to the logistics of content creation, we have expertise in elevating your social media presence. We’ll curate an aesthetic and voice that aligns seamlessly with your brand identity and speaks directly to your audience.